THE ULTIMATE MODEST FASHION EXPERIENCE
One of the most prestigious and luxurious Moroccan haute couture brand, its Founder and Creative Director, Meryem Boussikouk, has earned a reputation as one of the best designers in the region.
Meryem Boussikouk’s creations are unique, entirely handmade and adorned with embroideries, weaving beadwork on a background of extraordinary pastel colours. Combining tradition and refreshing modernity, her taste for colour matching is undisputed and always sets the scene for the worldwide caftan fashion trends.
Meryem began her career after graduating from the Institut supérieur de Gestion de la Mode Crevogue in 1993. In 2009, she attended the Elegant night in Abu Dhabi United Arab Emirates, where she was rewarded with an Oscar. From 2011 until 2017, she attended as a haute couture caftan designer to the most famous annual fashion event in Morocco entitled ‘Caftan’. During Fall 2016, her creations were presented on the famous catwalk of the Angola Fashion Week, showcasing the Caftan. In September 2017, Meryem Boussikouk participated at the London Fashion Week Spring Summer 2018.
Meryem’s creations have been worn by well-known and famous women such as Alice Kim, Diana Karazon, Nahla Tawfiq, Fairouz Karawani.
During her career, Meryem has collaborated with broad press and medias such as Reuters, TV5 Monde, Fashion TV, Africa Fashion Channel, Femme du Maroc (FDM), Sayidaty Magazine and many others.
Internationally acclaimed, her clients range from Bollywood actresses, such as Illeana D’Cruz, and HRH Princess Haya Bint Al Hussein to social media influencers including Summer Al Barcha, Desirainrops and Zahraosea.